SEO stands for Search Engine Optimization. It is of pivotal importance for businesses that compete online. It is an essential ingredient of the marketing strategy. SEO should be considered as an investment as it is extremely beneficial for the brand. Advantages of SEO are: The boost in Traffic - If your website ranks in the top position on the search engine it is bound to garner a lot of clicks and impressions. This, in turn, will increase the traffic on the website. With SEO informative and relevant tags and descriptions can be created. These thoughtfully developed descriptions help to increase click through rate, which increases the qualified web traffic. Return On Investment - SEO results can be easily tracked irrespective of the type of site. Right from the improvements in rankings to traffic and conversions, everything can be easily monitored. Other information about the demographics and engagement parameters can also be monitored. With proper SEO Services Company in pune Mumbai india, the customers can be retargeted, and the deal can be closed with final purchase. Cost effective - There is no other strategy as cost effective as SEO. It precisely targets the users who are keenly looking to avail your products and services. This results in qualified traffic that is extremely favourable to the companies. When used as inbound it helps to save a lot of money in comparison to the outbound channels. Increased site usability – Easy navigation is the key to an excellent website. SEO services in puneindiahelps to make a website user-friendly by re-arranging the tabs, links and other info that is easier for the user to locate. Brand Awareness - The ranking positions result in significant impressions and higher brand recall. As the website appears in the top list again and again, the user starts associating with the brand. This is extremely profitable for both budding as well as established businesses. http://www.aptussolution.com

The world has drastically changed. One has to make complete arrangements for his safety and security. A safe and secure office premises makes the employees feel safe and taken care off. Thus, one needs to incorporate proper Visitor Management Software India/ System and ensure that there is safety 24x7 all around the year. The reasons why Visitor Management Software is required is: • Visitor Management Systems protect your facilities and employees • Minimize the risks of intruders and workplace violence • Scalable options for facilities of different sizes • The visitor’s pictures, signatures, business cards, etc. can be accurately captured • Credentials can be authenticated • Pre-registration of the employees can be done • Information on the digital platforms cannot be faked while that on the paper can be easily faked • The fraudsters can easily access the information in the book but cannot access the digital information • Visitors cannot enter your premises without signing on or register Beyond security the Visitor Management Systems offers the following advantages: Improve productivity: Visitors are pre-registered electronically, and numerous visitors can be processed simultaneously. The system can be integrated with the facility’s existing email system, as well as other business and security systems. It also can be used to set up meetings and attendee lists. Enhance your image: Badges are professionally done, and visitors are processed efficiently and professionally, eliminating large waiting lines in the lobby. http://www.aptussolution.com Improve visitor service: Because they are pre-registered or can be registered quickly, visitors are made to feel expected and welcome. Control resources: The system can track assets and deliveries and provide traffic reports for resource planning. http://www.aptussolution.com

10 effective ways for lead generation through Social Media Are you looking for fresh ways to generate leads through social media? With the passing time, social media has evolved as a potent tool for generating leads and social media agencies Mumbai are trying their best to generate more leads. Change the way your business uses social media just as a tool for branding, rather get more value by using them to generate leads. How social is social media? Social media is much more than just a method to grow your brand and connect with your current customers. When used properly, you can actually use sites like Facebook, Twitter, Linkedin and Instagram to generate real leads for your business. Social media is a basic channel to engage with their customers and intensify their messages across them to amass further leads.Digiwale, a social media agency in Pune, being a startup has generated huge leads through social media platforms and has made a huge client base in a span of mere 2 years. In this article they are sharing few highlights as to how you can generate leads as effectively as them through social media. Blog Offer exclusive content about your company and industry to your readers’. The content needs to entrust the reader and deliver some value. It needs to educate them, solve their problems, improve their situation and reelect their belief that your brand is trustworthy. Have a ‘subscribe for this blog’ wherein the readers’ can easily type in their details.Twitter Cards They are one of the best ways to connect easily with your audience. Twitter lead generation cards increase conversion rates by capturing in-app form-fills from your followers. You’ll be able to achieve much greater sign up rates with these cards and it becomes like an embedded landing page on your tweet. http://www.digiwale.com

eReading in the age of austerity With the rise of eBooks, we’ll enjoy cheaper reading experience in the age of austerity. You’ll have wider variety of options to choose from and the best part is with an eReader you always have your Online Book Library In Pune to hand. Irrational ebullience is dead; we’re living in the age of austerity. The private, corporate and sovereign debt can’t be ignored and we are shirking our expenditure accordingly. People work for longer hours for less money which indicates that we are not only poorer but we have less leisure time too. A worldwide trend in microcosm: economic austerity has jibed with the revolution in eReading. Initially eBooks were for many years the trend that lingered not to take off until Amazon’s Kindle launch. Now the readers spend more time and money reading eBooks. But the main point that pops up is that what does eReading mean in the age of austerity? Well, the following three predictions can give an answer to the question: • Living in the age of austerity leisure-- our leisure time is going through deflation: it is in shorter supply, hence its value is increasing. Despite of having less money to spend on leisure, we have to invest just as much of our spare time to read eBooks as they are cheap and easily accessible. Even if you have less money, independently published eBooks are seriously cheap. If you aspire to publish your book online, Book Hungama, an eBook portal can help you with that. You can buy, rent or publish book online. To get your work published, inbox your manuscrpt at: bit.ly/1ToTpga and experts will edit and publish it. Behind Garuda Hotel, Pune 411004 http://www.bookhungama.com

toughest exams globally. Lakhs and lakhs of students compete for a few prestigious positions of this highly prestigious position in India. The educational qualification for this exam is: ● A Bachelor’s degree in Engineering or equivalent (B.E/B.Tech) ● An M.Sc degree or equivalent with courses that fall under the criteria for this exam. Age criteria: Candidates between 21-30 years can apply for the IES exam coaching classes in pune. People above this age bar can also apply but only the ones from a particular section. Exam Criteria: The entire exam is for 1200 marks. It is divided into a written test and personal interview. The written examination is for 1000 marks and is both objective and descriptive. The test is spread across three days i.e. 3 hours each. One can choose from Civil, Mechanical, Electrical, Electronics and Telecommunication Engineering. For the written test you need to have a clear understanding of basic English and use words, tenses and part of speech appropriately. It is imperative that you understand and update your vocabulary on a daily basis, read an english newspaper, solve mock tests both offline and online and learn synonyms and antonyms.There is a section of general knowledge too in the paper, and it has a good weightage. To excel in this section, you need to be well versed with the happenings nationally and internationally. Lastly, while preparing for Civil, Mechanical, Electrical, Electronics and Telecommunication Engineering, you need to keep a check on the syllabus and prepare accordingly. For the personal interview, the most important criteria are clearing the written test. For 200 marks the aspiring candidate will be assessed on leadership qualities, wit, ability to work and interact. Dhankawadi, Pune Satara Road, Pune 411043 http://www.gatewayinstitute.co.in

Struggling to get rid of those extra kgs? Is the bulging tummy and the love handles troubling you? Have you tried the fruit diet? Well, believe it or not, fruits can help in weight loss too. Certain fruits in the fruit family are higher in fiber and pectin, and both are known as the natural fat burners and help boost the metabolism. Certain fruits are also lower in sugar levels when compared to the others.